Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry

von Henneberg, Stephan
Veröffentlicht in Customer retention in the automotive industry (1997)

Special issue: B2B service networks

Veröffentlicht in Industrial marketing management (2013)

Managing the customer horizon - final customers and the network perspective

von Henneberg, Stephan
Veröffentlicht in Thexis (2007)

Inter-cognitive representations in business networks

von Mouzas, Stefanos
Veröffentlicht in Industrial marketing management (2015)

Base of the pyramid entrepreneurship through silent design and effectuation

von Chakrabarti, Ronika
Veröffentlicht in Journal of business research (2023)

Final customers' value in business networks

von Henneberg, Stephan
Veröffentlicht in Creating and managing superior customer value (2009)

Theory and concept development in political marketing : issues and an agenda

von Henneberg, Stephan
Veröffentlicht in Nonprofit marketing ; Vol. 2: Nonprofit marketing (2008)

B2B service networks

Veröffentlicht 2013

An investigation into the relationship between political activity levels and political market orientation

von Ormrod, Robert P.
Veröffentlicht in European journal of marketing (2010)

Political market orientation and strategic party postures in Danish political parties

von Ormrod, Robert P.
Veröffentlicht in European journal of marketing (2011)

FINANCIAL PERFORMANCE OF SERVICE INFUSION: EQUIFINAL CONSTELLATIONS OF ORGANISATIONAL DESIGN, PRODUCT CHARACTERISTICS, AND SERVICE INFUSION APPROACHES

von Heirati, Nima
Veröffentlicht in Spring Servitization Conference (8. : 2019 : Linköping) Delivering services growth in the digital era (2019)

Varying routes to the top: identifying different strategies in the MBA marketplace

von Naudé, Peter
Veröffentlicht in Operational Research Society Journal of the Operational Research Society (2010)

Changing network pictures: evidence from mergers and acquisitions

von Öberg, Christina
Veröffentlicht in Industrial marketing management (2007)

Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development

von Zaefarian, Ghasem
Veröffentlicht in Journal of customer behaviour (2010)

Services networks : concept and research agenda

von Henneberg, Stephan
Veröffentlicht in Industrial marketing management (2013)

Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services

von Zaefarian, Ghasem
Veröffentlicht in Industrial marketing management (2013)

Organizational inscriptions of network pictures : a meso-level analysis

von Öberg, Christina
Veröffentlicht in Industrial marketing management (2012)

Developing network insight

von Mouzas, Stefanos
Veröffentlicht in Industrial marketing management (2008)

Network dynamics in the UK pharmaceutical network : a network-as-practice perspective

von Chakrabarti, Ronika
Veröffentlicht in Industrial marketing management (2013)

The triadic interaction model of political marketing exchange

von Henneberg, Stephan C.
Veröffentlicht in Marketing theory (2013)