Consumer associative networks as process-tracing measures of brand feedback effects

von Henderson, Geraldine Rosa
Veröffentlicht in Handbuch Markenführung ; Bd. 1 (2004)

Discrimination and injustice in the marketplace : they come in all sizes, shapes, and colors

von Williams, Jerome D.
Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

From exclusion to inclusion : an introduction to the special issue on marketplace diversity and inclusion

von Henderson, Geraldine Rosa
Veröffentlicht in Journal of public policy & marketing (2013)

The global hip-hop diaspora : understanding the culture

von Motley, Carol M.
Veröffentlicht in Journal of business research (2008)

Good from "evil" : the polarizing effects of corporate social responsibility for controversial companies

von Henderson, Geraldine Rosa
Veröffentlicht in Handbook of research on marketing and corporate social responsibility (2016)

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

von Henderson, Geraldine Rosa
Veröffentlicht 1998

Brand diagnostics : mapping branding effects using consumer associative networks

von Henderson, Geraldine Rosa
Veröffentlicht in Brand management ; Vol. 1 (2010)

(Virtual) ethnicity, the internet, and well-being

von Lindridge, Andrew
Veröffentlicht in Marketing theory (2015)

Gifts and gifting in online communities

von Bradford, Tonya Williams
Veröffentlicht in Research in consumer behavior (2012)

Diversity issues in consumer psychology

von Williams, Jerome D.
Veröffentlicht in Handbook of consumer psychology (2008)

Weight loss through virtual support communities : a role for identity-based motivation in public commitment

von Bradford, Tonya Williams
Veröffentlicht in Journal of interactive marketing (2017)

"Marketing theory and applications" : ... AMA Winter Educators' Conference

Veröffentlicht 2003

The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age

Veröffentlicht in Journal of business research (2013)

Narratives of technology consumption in the face of marketplace discrimination

von Ekpo, Akon E.
Veröffentlicht in Marketing letters (2018)

Special section: Reconceptualizing cross-cultural research in the digital age

Veröffentlicht in Journal of business research (2013)

Special section: Advances in business research in Latin American studies

Veröffentlicht in Journal of business research (2013)

Toward intercultural competency in multicultural marketplaces

Veröffentlicht in Journal of public policy & marketing (2013)