Rethinking the bottom of the pyramid : a critical perspective from an emerging economy

von Faria, Alex
Veröffentlicht in Marketing theory (2017)

Highlighting the darker side of liberal internationalism for a counter-colonizing consumerism

von Hemais, Marcus Wilcox
Veröffentlicht in Latin American business review (2018)

Performance and consumer satisfaction with mobile telecommunications

von Hemais, Marcus Wilcox
Veröffentlicht in International journal of business and emerging markets (2017)