Congruency as a mediator in an IKEA retail setting : products, services and store image in relation to sensory cues

von Helmefalk, Miralem
Veröffentlicht in International journal of retail & distribution management (2016)

What can gamification learn from sensory marketing? : in the context of servicescapes

von Helmefalk, Miralem
Veröffentlicht in Utilizing gamification in servicescapes for improved consumer engagement (2020)

Utilizing gamification in servicescapes for improved consumer engagement

Veröffentlicht 2020

Multi-sensory congruent cues in designing retail store atmosphere : effects on shoppers' emotions and purchase behavior

von Helmefalk, Miralem
Veröffentlicht in Journal of retailing and consumer services (2017)

Gamification in a servicescape context : a conceptual framework

von Helmefalk, Miralem
Veröffentlicht in International journal of internet marketing and advertising (2019)

Design Implications for a Gamified Recycling House

von Palmquist, Adam
Veröffentlicht in HCI-Games (Veranstaltung : 4. : 2022 : Online) HCI in games (2022)