Once upon a time there was a consumer... : stories of magic and the magic of stories

von Heath, Teresa
Veröffentlicht in Journal of marketing management (2016)

The transformative potential of marketing from the consumers' point of view

von Pereura Heath, Teresa
Veröffentlicht in Journal of consumer behaviour (2012)

The "perfect gift" and the "best gift ever" : an integrative framework for truly special gifts

von Branco-Illodo, Ines
Veröffentlicht in Journal of business research (2020)

Beating, ditching and hiding : consumers' everyday resistance to marketing

von Heath, Teresa
Veröffentlicht in Journal of marketing management (2017)

Leadership on demand : how smart CEO's tap interim management to drive revenue

von Besondy, Charles
Veröffentlicht 2008

Caring and conflicted : mothers' ethical judgments about consumption

von Heath, Teresa
Veröffentlicht in Journal of business ethics (2016)

Accounts of self-gift giving : nature, context and emotions

von Pereira Heath, Teresa
Veröffentlicht in European journal of marketing (2015)

Can virtual customer service agents improve consumers' online experiences? : the role of hedonic dimensions

von Soares, Ana
Veröffentlicht in Emotional, sensory, and social dimensions of consumer buying behavior (2020)

Management actions to address the climate emergency : motivations and barriers for SMEs and other societal micro/meso-level groups

von O'Leary, Simon
Veröffentlicht in The international journal of management education (2023)