Body image, confidence, and media influence : a study of middle school adolescents

von Granatino, Rachel
Veröffentlicht in The journal of applied business research (2013)

How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising

von Mai, Enping
Veröffentlicht in Journal of advertising research (2022)

What drives college-age Generation Y consumers ?

von Noble, Stephanie M.
Veröffentlicht in Journal of business research (2009)

Changing the name of a major university : a case study and how-to guide

von Haytko, Diana L.
Veröffentlicht in Journal of marketing for higher education (2008)

Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?

von Parker, R. Stephen
Veröffentlicht in Journal of global marketing (2011)

A push or a nudge : understanding consumer perceptions of sales pressure

von Haytko, Diana L.
Veröffentlicht in Rutgers business review (2017)

The marketing of body image : a cross-cultural comparison of gender effects in the US and China

von Parker, R. Stephen
Veröffentlicht in Journal of business & economics research (2008)

An offer you can't refuse : consumer perceptions of sales pressure

von Zboja, James J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Instant messenger friends? : social relationship behavior differences between two countries

Veröffentlicht in International business and economics research journal (2009)

Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers

von Haytko, Diana L.
Veröffentlicht in Journal of international consumer marketing (-2018)