Handbook of marketing scales : [study guide]; multi-item measures for marketing and consumer behavior research

Veröffentlicht 2012

Seize the day! : encouraging indulgence for the hyperopic consumer

von Haws, Kelly L.
Veröffentlicht in Journal of consumer research (2008)

Lines in the sand : the role of motivated categorization in the pursuit of self-control goals

von Poynor, Cait
Veröffentlicht in Journal of consumer research (2009)

Justifiable justifications in sequential indulgent choice situations : a framework for future research based on perceived exceptionality

von Feurer, Sven
Veröffentlicht in Journal of business research (2022)

Healthy satiation : the role of decreasing desire in effective self-control

von Redden, Joseph P.
Veröffentlicht in Journal of consumer research (2013)

How low spending control harms consumers

von Bearden, William O.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals

von David, Meredith E.
Veröffentlicht in Psychology & marketing (2016)

When value trumps health in a supersized world

von Haws, Kelly L.
Veröffentlicht in Journal of marketing (2013)

Sounds big : the effects of acoustic pitch on product perceptions

von Lowe, Michael L.
Veröffentlicht in Journal of marketing research (2017)

(Im)moral support : the social outcomes of parallel self-control decisions

von Lowe, Michael L.
Veröffentlicht in Journal of consumer research (2014)

Positive affect and malleable mental accounting : an investigation of the role of positive affect in flexible expense categorization and spending

von Loureiro, Yuliya Komarova
Veröffentlicht in Psychology & marketing (2015)

Helpful hopefulness : the effect of future positive emotions on consumption

von Winterich, Karen Page
Veröffentlicht in Journal of consumer research (2011)

Haunts or helps from the past : understanding the effect of recall on current self-control

von Nikolova, Hristina
Veröffentlicht in Journal of consumer psychology (2016)

Salad=success and fries=failure? : conceptualizing and assessing self-control outcome measures in food decision-making research

von Haws, Kelly L.
Veröffentlicht in Journal of consumer behaviour (-2016)

Customizing calories : how rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices

von Besharat, Ali
Veröffentlicht in Journal of retailing (2021)

The satiating effect of pricing : the influence of price on enjoyment over time

von Haws, Kelly L.
Veröffentlicht in Journal of consumer psychology (2017)

Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects

von Liu, Peggy J.
Veröffentlicht in Journal of marketing (2015)

Control over what? : individual differences in general versus eating and spending self-control

von Haws, Kelly L.
Veröffentlicht in Journal of public policy & marketing (2016)

Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

von Bui, M̃y
Veröffentlicht in Journal of business research (2017)

Businesses beware : consumer immoral retaliation in response to perceived moral violations by companies

von Loureiro, Yuliya Komarova
Veröffentlicht in Journal of service research (2018)