Consumer understanding of functional and symbolic brand names in functional and symbolic product categories : a knowledge retrieval study

von Ciardullo-Hartman, Cathy L.
Veröffentlicht 1991

Greenpeace's "Greenfreeze campaign" : hurdling competitive forces in the diffusion of environmental technology innovation

von Stafford, Edwin R.
Veröffentlicht in Ahead of the curve (2001)

NGO-initiated sustainable entrepreneurship and social partnerships : Greenpeace's "solutions" campaign for natural refrigerants in Norther America

von Stafford, Edwin R.
Veröffentlicht in Social partnerships and responsible business (2014)

Environmental collaboration : potentials and limits

von Hartman, Cathy L.
Veröffentlicht in Partnership and leadership (2010)

Environmental collaboration

von Hartman, Cathy L.
Veröffentlicht in Partnership and leadership (2002)

Performing sustainable development through eco-collaboration

Veröffentlicht in Journal of business communication (2009)