Online consumer movements

von Handelman, Jay M.
Veröffentlicht in The Routledge companion to digital consumption (2013)

The role of marketing actions with a social dimension : appeals to the institutional environment

von Handelman, Jay M.
Veröffentlicht in Corporate social responsibility ; Vol. 2: Managing and implementing corporate social responsibility (2007)

Implementing new institutional logics in pioneering organizations : the burden of justifying ethical appropriateness and rustworthiness

von Sonpar, Karan
Veröffentlicht in Journal of business ethics (2009)

Marketing as a response to paradox and norms in the 1960s and 1970s

von Bourassa, Maureen A.
Veröffentlicht in Journal of historical research in marketing (2013)

Stakeholder marketing and the organizational field : the role of institutional capital and ideological framing

von Handelman, Jay M.
Veröffentlicht in Journal of public policy & marketing (2010)

Magical thinking and consumer coping

von St-James, Yannik
Veröffentlicht in Journal of consumer research (2011)