Gaining consumer insights : the marketing research industry in India

von Handa, Meenakshi
Veröffentlicht in Corporate strategies & innovations in the emerging global economy (2008)

Gender as a moderator of the relationship between materialism and fashion closthing involvement among Indian youth

von Handa, Meenakshi
Veröffentlicht in International journal of consumer studies (2013)

Need for uniqueness as antecedents to purchase behaviour amongst Indian youth

von Khare, Arpita
Veröffentlicht in International journal of business and globalisation (2011)

Gender influence on the innovativeness of young urban Indian online shoppers

von Handa, Meenakshi
Veröffentlicht in Vision (2009)

Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth

von Handa, Meenakshi
Veröffentlicht in International journal of Indian culture and business management (2010)

A study of the relationship between shopping orientation and online shopping behavior among Indian youth

von Handa, Meenakshi
Veröffentlicht in Journal of internet commerce (2014)

Customers' quality perceptions towards online railway reservation services in India : an exploratory study

von Khare, Arpita
Veröffentlicht in International journal of services and operations management (2011)

Hurdles in the conduct of marketing research in India : an exploratory study

von Handa, Meenakshi
Veröffentlicht in International journal of business and emerging markets (2011)

Perception of physicians towards pharmaceutical promotion in India

von Handa, Meenakshi
Veröffentlicht in Journal of medical marketing (2013)

Ethics : the physician-pharma dyad in India

von Handa, Meenakshi
Veröffentlicht in Asian journal of business ethics (2014)

Pharmaceutical retailers and promotion by pharmaceutical companies in India

von Srivastava, Vinita
Veröffentlicht in Journal of medical marketing (2014)

Young adults of India-online surfers or online shoppers

von Gupta, Nirupma
Veröffentlicht in Journal of internet commerce (2008)

Satisfaction level of adventure tourists in India : an empirical study of perception of tourists and other stakeholders

von Aggarwal, Vijita S.
Veröffentlicht in International journal of leisure and tourism marketing (2011)