Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms

von Hu, Zuohao
Veröffentlicht in Research frontiers on the international marketing strategies of Chinese brands (2017)

Large online product catalog space indicates high store price : understanding customers' overgeneralization and illogical inference

von Huang, Yunhui
Veröffentlicht in Information systems research (2019)

If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches

von Fang, Eric
Veröffentlicht in Journal of marketing research (2016)