Aesthetics in marketing

von Hagtvedt, Henrik
Veröffentlicht 2023

The impact of incomplete typeface logos on perceptions of the firm

von Hagtvedt, Henrik
Veröffentlicht in Journal of marketing (2011)

Promotional phrases as questions versus statements : an influence of phrase style on product evaluation

von Hagtvedt, Henrik
Veröffentlicht in Journal of consumer psychology (2015)

Consumer responses to combined arousal-inducing stimuli

von Das, Gopal
Veröffentlicht in International journal of research in marketing (2016)

The broad embrace of luxury : hedonic potential as a driver of brand extendibility

von Hagtvedt, Henrik
Veröffentlicht in Journal of consumer psychology (2009)

Gilt and guilt : should luxury and charity partner at the point of sale?

von Hagtvedt, Henrik
Veröffentlicht in Journal of retailing (2016)

How to say "no" : conviction and identity attributions in persuasive refusal

von Patrick, Vanessa M.
Veröffentlicht in International journal of research in marketing (2012)

"I don’t" versus "I can’t" : when empowered refusal motivates goal-directed behavior

von Patrick, Vanessa M.
Veröffentlicht in Journal of consumer research (2012)

Color saturation increases perceived product size

von Hagtvedt, Henrik
Veröffentlicht in Journal of consumer research (2017)

Art Infusion : the influence of visual art on the perception and evaluation of consumer products

von Hagtvedt, Henrik
Veröffentlicht in Journal of marketing research (2008)

Aesthetic incongruity resolution

von Patrick, Vanessa M.
Veröffentlicht in Journal of marketing research (2011)

Luxury branding

von Patrick, Vanessa M.
Veröffentlicht in Handbook of brand relationships (2009)

Immersive retailing : the in-store experience

von Hagtvedt, Henrik
Veröffentlicht in Journal of retailing (2023)

Consumer response to overstyling : balancing aesthetics and functionality in product design

von Hagtvedt, Henrik
Veröffentlicht in Psychology & marketing (2014)

Cross-modal communication : sound frequency influences consumer responses to color lightness

von Hagtvedt, Henrik
Veröffentlicht in Journal of marketing research (2016)

"I don’t" versus "I can’t" : when empowered refusal motivates goal-directed behavior

von Patrick, Vanessa M.
Veröffentlicht in Journal of consumer research (2014)

Aesthetically (dis)pleasing visuals : a dual pathway to empathy and prosocial behavior

von Grinstein, Amir
Veröffentlicht in International journal of research in marketing (2019)

The allure of the hidden : how product unveiling confers value

von Patrick, Vanessa M.
Veröffentlicht in International journal of research in marketing (2017)

Getting a second chance : the role of imagery in the influence of inaction regret on behavioral intent

von Patrick, Vanessa M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

Components of visual perception in marketing contexts : a conceptual framework and review

von Sample, Kevin L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)