<<An>> examination of country of origin effects within the categorization paradigm

von Hadjimarcou, John
Veröffentlicht 1994

An investigation of informational versus emotional advertising appeals during life transitions

von Hadjimarcou, John
Veröffentlicht in International journal of management and marketing research (2012)

Inward retail internationalization and exogenous : based outshopping on the US-Mexico border

von Hadjimarcou, John
Veröffentlicht in Review of international business and strategy (2017)

The first turnaround response of family firms in a crisis situation

von Laffranchini, Giacomo
Veröffentlicht in Journal of family business strategy (2022)

User-generated content as word-of-mouth

von Ramirez, Edward
Veröffentlicht in Journal of marketing theory and practice (2018)

A signaling theory investigation of how to overcome negative country-of-origin effects

von Brouthers, Lance Eliot
Veröffentlicht in Thought leadership in advancing international business research (2008)

Doing business with major US trading partners : background, influence strategies, and performance

von Leonidou, Leonidas C.
Veröffentlicht in Journal of global business (2002)

Key factors for successful export performance for small firms

Veröffentlicht in Journal of international marketing (2009)

The internationalization of family-firms : a signal detection approach

von Laffranchini, Giacomo
Veröffentlicht in Journal of family business management (2016)

Assessing the greenness of environmental advertising claims made by multinational industrial firms

Veröffentlicht in Industrial marketing management (2014)

Maquiladoras in the 21st century : six strategies for success

Veröffentlicht in Business horizons (2013)

MNE home country cultural norms and conflict strategy fit in transnational business contract disputes

Veröffentlicht in International business review (2013)

A cross-national and cross-generational study of consumer acculturation to advertising appeals

Veröffentlicht in International marketing review (2013)