Targeting online display ads : choosing their frequency and spacing

von Försch, Steffen
Veröffentlicht in International journal of research in marketing (2018)

The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads

von Försch, Steffen
Veröffentlicht in Försch, Steffen Improving decision making in real-time bidding (2018)

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

von Haan, Evert de
Veröffentlicht in International journal of research in marketing (2016)

Customer feedback metrics for marketing accountability

von Haan, Evert de
Veröffentlicht in Marketing accountability for marketing and non-marketing outcomes (2021)

The predictive ability of different customer feedback metrics for retention

von Haan, Evert de
Veröffentlicht in International journal of research in marketing (2015)

Device switching in online purchasing : examining the strategic contingencies

von Haan, Evert de
Veröffentlicht in Journal of marketing (2018)