Die Wirkung von Ähnlichkeit und Zusatzinformation auf den Erfolg von Markenerweiterungen

von Hüttl-Maack, Verena
Veröffentlicht 2011

Promoting the shareconomy : effects of beneficial appeals and personal characteristics on the attractiveness of renting and reselling platforms

von Schwenk, Johanna
Veröffentlicht in ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice (2017)

Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information

von Hüttl-Maack, Verena
Veröffentlicht in Marketing letters (2012)

Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations

von Hüttl-Maack, Verena
Veröffentlicht in Current insights and future trends (2012)

A closer look at similarity : the effects of perceived similarity and conjunctive cues on brand extension evaluation

von Gierl, Heribert
Veröffentlicht in International journal of research in marketing (2011)

How does verbal non-diagnostic information affect product evaluation?

von Gierl, Heribert
Veröffentlicht in Review of managerial science (2012)

Die Berücksichtigung von Medienwirkungen in der Mediaplanung

von Gierl, Heribert
Veröffentlicht in Medien im Marketing (2009)

Why and under which conditions are price lotteries effective at promoting products?

von Gierl, Heribert
Veröffentlicht in Marketing (2014)

Why and under which conditions are price lotteries effective at promoting products?

von Gierl, Heribert
Veröffentlicht in Marketing (2014)

Consumers' situational curiosity : a review of research on antecedents and consequences of curiosity in marketing-relevant situations

von Daume, Jana
Veröffentlicht in Marketing (2022)

Persönliche Kommunikation

von Gierl, Heribert
Veröffentlicht in Handbuch Kommunikation (2008)

Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption

von Gierl, Heribert
Veröffentlicht in International journal of research in marketing (2010)

Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?

von Hüttl-Maack, Verena
Veröffentlicht in Transfer, Werbeforschung & Praxis (2013)

How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs

von Hüttl-Maack, Verena
Veröffentlicht in International journal of advertising (2017)

A customer-based approach for selecting attributes and levels for preference measurement and new product development

von Steiner, Michael
Veröffentlicht in International journal of product development (2016)

Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures

von Hüttl-Maack, Verena
Veröffentlicht in Review of managerial science (2019)

I want you to open my letter : effects of uncommon envelope formats and materials

von Daume, Jana
Veröffentlicht in Transfer, Werbeforschung & Praxis (2016)

Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?

von Bambauer-Sachse, Silke
Veröffentlicht in Psychology & marketing (2011)