The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context

von Gwinner, Kevin
Veröffentlicht in Journal of sport management (2008)

Purchasing vacation packages through shop-at-home television programs : an analysis of consumers' consumption motives

von Walsh, Gianfranco
Veröffentlicht in Journal of vacation marketing (2009)

Rapport-building behaviors used by retail employees

von Gremler, Dwayne D.
Veröffentlicht in Journal of retailing (2008)

The antecedent role of customer-to-employee relationships in the development of customer-to-firm relationships

von Kim, Wansoo
Veröffentlicht in The service industries journal (2010)

Image transfer in corporate event sponsorship : assessing the impact of team identification and event-sponsor fit

von Gwinner, Kevin P.
Veröffentlicht in International journal of management and marketing research (2009)

Why customers build relationships with companies - and why not

von Hennig-Thurau, Thorsten
Veröffentlicht in Relationship marketing (2000)

Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality

von Hennig-Thurau, Thorsten
Veröffentlicht in Marketing strategy ; Vol. 4: Marketing-mix strategies - distribution strategy and pricing strategy (2009)

Understanding and managing customer relational benefits in services : a meta-analysis

von Gremler, Dwayne D.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

Toward a theory of repeat purchase drivers for consumer services

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)