The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases

von Ge, Jiao
Veröffentlicht in MOBILE (3. : 2022 : Online) Design, operation and evaluation of mobile communications (2022)

OFDI performance of EMNEs : a review and recommendations for future research

von Cui, Lin
Veröffentlicht in Journal of international management (2022)

Achieving harmony : social identification in academic entrepreneurs' role transition

von Zou, Bo
Veröffentlicht in Technovation (2023)

Who am I? : the influence of social identification on academic entrepreneurs’ role conflict

von Zou, Bo
Veröffentlicht in International entrepreneurship and management journal (2019)

What determines academic entrepreneurship success? : a social identity perspective

von Guo, Feng
Veröffentlicht in International entrepreneurship and management journal (2019)

Winning intellectual property rights lawsuits in China

von Sun, Li
Veröffentlicht in Journal of world business (2023)