Impact of COVID-19 on people-processing vs. information-processing services : case of food service and banking industries

von Gul, Misra Cagla
Veröffentlicht in The future of service post-COVID-19 pandemic ; Volume 2: Transformation of services marketing (2021)

CSR and social marketing as enablers of recovery after the global recession : the Turkish banking industry

von Gul, Misra Cagla
Veröffentlicht in CSR 2.0 and the new era of corporate citizenship (2017)

Consumer response to economic crisis and lessons for marketers : the Turkish experience

von Kaytaz, Mehmet
Veröffentlicht in Journal of business research (2014)