Virtual community : a model of successful marketing on the Internet

von Flavián Blanco, Carlos
Veröffentlicht in Advances in electronic marketing (2005)

The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website

von Casalo, Luis V.
Veröffentlicht in Journal of marketing communications (2007)

The role of blogs on a successful political branding strategy

von Casaló, Luis
Veröffentlicht in Contemporary research in e-branding (2009)

The role of usability and satisfaction in the consumer's commitment to a financial services website

von Casaló, Luis Vicente
Veröffentlicht in International journal of electronic finance (2008)

Website usability, consumer satisfaction and the intention to use a website : the moderating effect of perceived risk

von Belanche, Daniel
Veröffentlicht in Journal of retailing and consumer services (2012)

The role of consumer happiness in relationship marketing

von Belanche, Daniel
Veröffentlicht in Journal of relationship marketing (2013)

The role of trust, satisfaction and communication in the development of participation in virtual communities

von Casaló, Luis V.
Veröffentlicht in Connectivity and knowledge management in virtual organizations (2009)

Redes sociales virtuales desarrolladas por organizaciones empresariales : antecedentes de la intención de participación del consumidor

von Casaló, Luis V.
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2012)

Antecedents and consequences of consumer participation in on-line communities : the case of the travel sector

von Casaló, Luis V.
Veröffentlicht in International journal of electronic commerce (2010)

Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy

von Casaló, Luis V.
Veröffentlicht in Journal of marketing communications (2008)

The generation of trust in the online services and product distribution : the case of Spanish electronic commerce

von Casaló, Luis V.
Veröffentlicht in Journal of electronic commerce research (2011)

Generating trust and satisfaction in e-services : the impact of usability on consumer behavior

von Casaló, Luis V.
Veröffentlicht in Journal of relationship marketing (2010)

Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

von Casaló, Luis V.
Veröffentlicht in Tourism management (2010)

New members' integration : key factor of success in online travel communities

von Casaló, Luis V.
Veröffentlicht in Journal of business research (2013)

Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers

Veröffentlicht in Journal of business research (2015)

Do online hotel rating schemes influence booking behaviors?

Veröffentlicht in International journal of hospitality management (2015)

Online social networks in the travel sector

Veröffentlicht in International journal of electronic marketing and retailing (2010)