Downsizing through technology management and outsourcing : a case study of a captive coal-mining organisation in India under globalisation

von Sarkar, Bholanath
Veröffentlicht in International journal of global energy issues (2003)

Developing brand personality scales : a literature review

von Das, Gopal
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2012)

Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands

von Das, Gopal
Veröffentlicht in Asia Pacific journal of marketing and logistics (2012)

Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands

von Das, Gopal
Veröffentlicht in Global business review (2013)

From brands in general to retail brands : a review and future agenda for brand personality mearsurement

von Das, Gopal
Veröffentlicht in The marketing review (2012)

Effect of relationship building and constraint-based factors on business buyers' relationship continuity intention : a study on the Indian steel industry

von Jena, Satyajit
Veröffentlicht in Journal of Indian business research (2011)