Optimal competitive marketing response to entry : theoretical and empirical analyses

von Gruca, Thomas S.
Veröffentlicht 1989

The power of priors : how confirmation bias impacts market prices

von Cipriano, Michael
Veröffentlicht in The journal of prediction markets (2014)

Understanding competitive and contagion effects of layoff announcements

von Goins, Sheila
Veröffentlicht in Corporate reputation review (2008)

Public information bias and prediction market accuracy

von Gruca, Thomas S.
Veröffentlicht in The journal of prediction markets (2007)

Customer satisfaction, cash, flow, and shareholder value : Report No. 03-106

von Gruca, Thomas S.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2003)

Industrial pricing : theory and managerial practice

von Noble, Peter M.
Veröffentlicht in Marketing strategy ; Vol. 4: Marketing-mix strategies - distribution strategy and pricing strategy (2009)

The effects of competition on referral alliances of professional service firms

von Nam, Inwoo
Veröffentlicht in Organization science (2010)

DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy

von Sudharshan, Devanathan
Veröffentlicht in European journal of operational research (1988)

Private information, overconfidence and trader returns in prediction markets

von Goins, Sheila
Veröffentlicht in The journal of prediction markets (2015)

A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets

von Jung, Sang-Uk
Veröffentlicht in Journal of business research (2016)

The effects of sensitization and habituation in durable goods markets

von Liberali, Guilherme
Veröffentlicht in European journal of operational research (2011)

Incentive and accuracy issues in movie prediction markets

von Gruca, Thomas S.
Veröffentlicht in The journal of prediction markets (2008)

Can investing diaries be hazardous to your financial health?

von Cipriano, Michael
Veröffentlicht in The journal of prediction markets (2020)

The present value of future earnings : contemporaneous differentials and the performance of dedicated portfolios

von Bryan, William R.
Veröffentlicht in The journal of risk and insurance (1990)

What drives brand equity? : a comprehensive study of price and volume premiums

von Zhu, John Jianjun
Veröffentlicht in Marketing accountability for marketing and non-marketing outcomes (2021)