Does customer orientation impact objective sales performance? : insights from a longitudinal model in direct selling

von Jaramillo, Fernando
Veröffentlicht in The journal of personal selling & sales management (2009)

Antecedents and consequences of customer value : testing an expanded framework; working paper

von Grisaffe, Douglas B.
Veröffentlicht 1998

Antecedents of emotional attachment to brands

von Grisaffe, Douglas B.
Veröffentlicht in Journal of business research (2011)

Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling

von Iacobucci, Dawn
Veröffentlicht in Journal of marketing analytics (-2017)

Serving first for the benefit of others : preliminary evidence for a hierarchical conceptualization of servant leadership

von Grisaffe, Douglas B.
Veröffentlicht in The journal of personal selling & sales management (2016)

Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior

von Yang, Zhiyong
Veröffentlicht in Journal of business research (2020)

The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?

von Kim, Jin-woo
Veröffentlicht in Journal of advertising research (2013)

Of "likes" and "pins" : the effects of consumers' attachment to social media

von VanMeter, Rebecca A.
Veröffentlicht in Journal of interactive marketing (2015)

Examining the impact of servant leadership on sales force performance

Veröffentlicht in The journal of personal selling & sales management (2009)

Going beyond fit (misfit) : enhancing sales performance based on salespeople's self-construal

von Zheng, Yi
Veröffentlicht in Industrial marketing management (2023)

Examining the impact of servant leadership on salesperson's turnover intention

Veröffentlicht in The journal of personal selling & sales management (2009)

Generation Y's ethical ideology and its potential workplace implications

Veröffentlicht in Journal of business ethics (2013)

In search of clarity on servant leadership : domain specification and reconceptualization

von VanMeter, Rebecca A.
Veröffentlicht in Academy of Marketing Science AMS review (2016)

Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi

von VanMeter, Rebecca A.
Veröffentlicht in Journal of interactive marketing (2018)