Special issue from the PDMA and EIASM International research conferences on new product development

Veröffentlicht 2002

Qualitative research methods for investigating business-to-business marketing questions

von Griffin, Abbie
Veröffentlicht in Handbook of business-to-business marketing (2012)

Understanding customer needs

von Griffin, Abbie
Veröffentlicht in Encyclopedia of technology and innovation management (2010)

Measuring product development : time to improve the development process

von Griffin, Abbie
Veröffentlicht 1993

Obtaining customer needs for product development

von Griffin, Abbie
Veröffentlicht in The PDMA handbook of new product development (2013)

Legitimizing academic research in design : lessons from research on new product development and innovation

von Griffin, Abbie
Veröffentlicht in The journal of product innovation management (2011)

Obtaining customer needs for product development

von Griffin, Abbie
Veröffentlicht in The PDMA handbook of new product development (2005)

Modeling and measuring product development cycle time across industries

von Griffin, Abbie
Veröffentlicht 1995

The PDMA toolbook for new product development

Veröffentlicht 2007

New-product development innovation and commercialization processes

von Griffin, Abbie
Veröffentlicht in Encyclopedia of technology and innovation management (2010)

Evaluating development processes: QFD as an example : working paper

von Griffin, Abbie
Veröffentlicht 1991

Measuring product development time to improve the development process : working paper

von Griffin, Abbie
Veröffentlicht 1993

Are customer information systems worth it? : Results from B2B services

von Zahay, Debra
Veröffentlicht 2002

Marketing strategy selection, marketing metrics, and firm performance

von Zahay, Debra
Veröffentlicht in The journal of business & industrial marketing (2010)

Effective reviewing for conceptual journal submissions

von Griffin, Abbie
Veröffentlicht in Academy of Marketing Science AMS review (2020)

A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges

von McNally, Regina C.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Integrating mechanisms for marketing and R&D : commentary

von Griffin, Abbie
Veröffentlicht 1994

Mandatory adoption of customer relationship management information technology : the role of customer support in an attitude-intention model

von McNally, Regina C.
Veröffentlicht in International journal of business innovation and research (2010)

Innovation practices of B2B manufacturers and service providers : are they really different?

von Biemans, Wim G.
Veröffentlicht in Industrial marketing management (2018)

Creeating systemic capability for consistent high performance new product development

von McDonough, Edward F.
Veröffentlicht in New product development and production networks (2000)