Social dimensions of consumer distinctiveness : the influence of social status on group identity and advertising persuasion

von Grier, Sonya A.
Veröffentlicht 1999

Understanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfaction

von Johnson, Guillaume D.
Veröffentlicht in Journal of business research (2013)

Targeting without alienating : multicultural advertising and the subtleties of targeted advertising

von Johnson, Guillaume D.
Veröffentlicht in International journal of advertising (2011)

Enhancing breast cancer communications : a cultural models approach

von Barg, Frances K.
Veröffentlicht in International journal of research in marketing (2008)

"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness

von Johnson, Guillaume D.
Veröffentlicht in Journal of advertising (2012)

Dog parks and coffee shops : faux diversity and consumption in gentrifying neighborhoods

von Grier, Sonya A.
Veröffentlicht in Journal of public policy & marketing (2018)

Agents of change : a scale to identify diversity seekers

von Brumbaugh, Anne M.
Veröffentlicht in Journal of public policy & marketing (2013)

Compared to whom? : the impact of status on third person effects in advertising persuasion in a South African context

von Grier, Sonya A.
Veröffentlicht in Journal of consumer behaviour (2007)

Tackling the childhood obesity epidemic : an opportunity for transformative consumer research

von Grier, Sonya A.
Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

Noticing cultural differences : ad meanings created by target and non-target markets

von Grier, Sonya A.
Veröffentlicht 1998

Gifts and gifting in online communities

von Bradford, Tonya Williams
Veröffentlicht in Research in consumer behavior (2012)

Conceptualizing multicultural advertising effects in the "New" South Africa

von Johnson, Guillaume D.
Veröffentlicht in Journal of global marketing (2010)

Weight loss through virtual support communities : a role for identity-based motivation in public commitment

von Bradford, Tonya Williams
Veröffentlicht in Journal of interactive marketing (2017)

Fast-food marketing and children's fast-food consumption : exploring parents' influences in an ethnically diverse sample

Veröffentlicht in Journal of public policy & marketing (2007)

The social and ethical side of marketing

von Kotler, Philip
Veröffentlicht 2012

From nutrients to nurturance : a conceptual introduction to food well-being

Veröffentlicht in Journal of public policy & marketing (2011)

Race in the marketplace : crossing critical boundaries

Veröffentlicht 2019

Race in the marktetplace : crossing critical boundaries

Veröffentlicht 2019

Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action

von Demangeot, Catherine
Veröffentlicht in Journal of business research (2019)

Mindfulness : its transformative potential for consumer, societal, and environmental well-being

von Bahl, Shalini
Veröffentlicht in Journal of public policy & marketing (2016)