Journal of Marketing Research : looking forward

von Grewal, Rajdeep
Veröffentlicht in Journal of marketing research (2017)

An alternative efficient representation of demand-based competitive asymmetry

von DeSarbo, Wayne
Veröffentlicht in Strategic management journal (2007)

Hybrid strategic groups

von DeSarbo, Wayne
Veröffentlicht in Strategic management journal (2008)

Putting the cart before the horse : short-term performane concerns as drivers of marketing-related investments

von Charkavarty, Anindita
Veröffentlicht in Handbook of marketing and finance (2012)

Thin slice impressions : how advertising evaluation depends on exposure duration

von Chakravarty, Anindita
Veröffentlicht in Journal of marketing research (2016)

Cable news wars on the Internet : competition and user-generated content

von Sabnis, Gaurav
Veröffentlicht in Information systems research (2015)

Competition and its implications for marketing strategy

von Sabnis, Gaurav
Veröffentlicht in Handbook of marketing strategy (2012)

The stock market in the driver' s seat! : implications for R&D and marketing

von Chakravarty, Anindita
Veröffentlicht in Management science (2011)

Stock market reactions to customer and competitor orientations : the case of initial public offerings

von Saboo, Alok R.
Veröffentlicht in Marketing science (2013)

Dynamic strategic groups : deriving spatial evolutionary paths

von DeSarbo, Wayne
Veröffentlicht in Strategic management journal (2009)

The chief marketing officer matters!

von Germann, Frank
Veröffentlicht in Journal of marketing (2015)

Information technology competencies, organizational agility, and firm performance : enabling and facilitating roles

von Chakravarty, Anindita
Veröffentlicht in Information systems research (2013)

Washing away your sins? : corporate social responsibility, corporate social irresponsibility, and firm performance

von Kang, Charles
Veröffentlicht in Journal of marketing (2016)

Estimating contagion on the Internet : evidence from the diffusion of digital/information products

von Chandrashekaran, Murali
Veröffentlicht in Journal of interactive marketing (2010)

Governance mechanisms in business-to-business electronic markets

von Grewal, Rajdeep
Veröffentlicht in Journal of marketing (2010)

Vicarious learning in new product introductions in the early years of a converging market

von Srinivasan, Raji
Veröffentlicht in Management science (2007)

Knowledge in error : decoding consumer judgements with the JUMP model

von Chandrashekaran, Murali
Veröffentlicht in Applying social cognition to consumer-focused strategy (2005)

MNC subsidiary channel relationships as extended links : implications of global strategies

von Hada, Mahima
Veröffentlicht in Journal of international business studies (2013)

Customer orientation structure for Internet-based business-to-business platform firms

von Chakravarty, Anindita
Veröffentlicht in Journal of marketing (2014)

Mobility of top marketing and sales executives in business-to-business markets : a social network perspective

von Wang, Rui
Veröffentlicht in Journal of marketing research (2017)