Examining similarities and differences in consumer motivation for playing and watching soccer

von Tokuyama, Sagatomo
Veröffentlicht in Sport marketing quarterly (2011)

What's in it for me? : an investigation of North American professional niche sport sponsorship objectives

von Greenhalgh, Greg
Veröffentlicht in Sport marketing quarterly (2013)

Understanding the league sport participation experience utilizing the critical incident technique

von Ruihley, Brody J.
Veröffentlicht in Sport marketing quarterly (2012)

An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario

von Brownlee, Eric
Veröffentlicht in Sport marketing quarterly (2018)

Understanding spectator expectations : an analysis of niche sports

von Greenwell, T. Christopher
Veröffentlicht in International journal of sport management and marketing (2013)

Is violence used to promote Mixed Martial Arts?

von Greenwell, T. Christopher
Veröffentlicht in International journal of sports marketing & sponsorship (2015)

Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States

von Ha, Jae-Pil
Veröffentlicht in International journal of sports marketing & sponsorship (2016)

A comparative analysis of cultural value orientations for understanding sport fan motivations

von Han, Dongyoo
Veröffentlicht in International journal of sports marketing & sponsorship (2016)

The measurement of sport fan exploratory curiosity

von Park, Seong Hee
Veröffentlicht in Journal of sport management (2010)

Mass participant sport event brand associations : an analysis of two event categories

von Rice, Jason A.
Veröffentlicht in International journal of sport management and marketing (2019)

Managing sport events

von Greenwell, T. Christopher
Veröffentlicht 2025

The effects of gender and social roles on the marketing of combat sport

Veröffentlicht in Sport marketing quarterly (2015)

Managing sport events

von Greenwell, T. Christopher
Veröffentlicht 2020

Managing sport events

von Greenwell, T. Christopher
Veröffentlicht 2020

Managing sport events

von Greenwell, T. Christopher
Veröffentlicht 2014

Managing sport events

von Greenwell, T. Christopher
Veröffentlicht 2014

An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment

von Popp, Nels
Veröffentlicht in Sport marketing quarterly (2020)

Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive

Veröffentlicht in International journal of sport management and marketing (2009)

Spectator support : examining the attributes that differentiate niche from mainstream sport

Veröffentlicht in Sport marketing quarterly (2011)

The effects of sexualized and violent presentations of women in combat sport

von Greenwell, T. Christopher
Veröffentlicht in Journal of sport management (2017)