Building self-brand connections : exploring brand stories through a transmedia perspective

von Granitz, Neil
Veröffentlicht in The journal of brand management (2015)

Adoption, rejection, or convergence : consumer attitudes toward book digitization

von Chen, Steven
Veröffentlicht in Journal of business research (2012)

Web 2.0 and marketing education : explanations and experiential applications

von Granitz, Neil
Veröffentlicht in Journal of marketing education (2011)

Creating career skills and opportunities : an assessment of the marketing honors networking program

von Granitz, Neil
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2013)

Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning

von Granitz, Neil A.
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2006)

DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation

von Pichler, Shaun
Veröffentlicht in Business horizons (2021)

Choosing business as a college major : a survey of high school students

von Granitz, Neil
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2014)

Now it's personal : antecedents and outcomes of rapport between business faculty and their students

von Granitz, Neil A.
Veröffentlicht in Journal of marketing education (2009)