Special section on relational key account management

Veröffentlicht 2014

The notion of internal market orientation and employee job satisfaction : some preliminary evidence

von Gounaris, Spiros
Veröffentlicht in Marketing strategy ; Vol. 5: Marketing strategy organization and implementation (2009)

Special section on relational key account management

Veröffentlicht in Industrial marketing management (2014)

Sales management

von Gounaris, Spiros
Veröffentlicht in The marketing book (2016)

Key account management orientation and its implications : a conceptual and empirical examination

von Gounaris, Spiros
Veröffentlicht in Journal of business-to-business marketing (2013)

Linking key account management practices to performance outcomes

von Tzempelikos, Nektarios
Veröffentlicht in Industrial marketing management (2015)

Highlighting the role of IMO for intra-organizational relationships and NSD performance

von Boukis, Achilleas
Veröffentlicht in Delivering value in turbulent times (2012)

The role of employee job satisfaction in strengthening customer repurchase intentions

von Gounaris, Spiros
Veröffentlicht in The journal of services marketing (2013)

Linking IMO with employees' fit with their environment and reciproal behaviours towards the firm

von Boukis, Achilleas
Veröffentlicht in The journal of services marketing (2014)

Approaching Key Account Management from a long-term perspective

von Tzempelikos, Nektarios
Veröffentlicht in Journal of strategic marketing (2013)

Relational key account management : building key account management effectiveness through structural reformations and relationship management skills

von Gounaris, Spiros
Veröffentlicht in Industrial marketing management (2014)

Adoption of technologically based innovations : the neglected role of bounded rationality

von Gounaris, Spiros
Veröffentlicht in The journal of product innovation management (2012)

Service blueprinting effectiveness : drivers of success

von Kostopoulos, Giannis
Veröffentlicht in Managing service quality (2012)

Linking IMO with different fit types and willingness to report service complaints

von Boukis, Achilleas
Veröffentlicht in Marketing in the socially-networked world (2013)

How to reduce the negative impact of customer non-compliance : an empirical study

von Kostopoulos, Giannis
Veröffentlicht in Journal of strategic marketing (2014)

Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption

von Gounaris, Spiros P.
Veröffentlicht in Journal of financial services marketing (2008)

An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping

von Gounaris, Spiros
Veröffentlicht in The journal of services marketing (2010)

Internal market orientation determinants of employee brand enactment

von Boukis, Achilleas
Veröffentlicht in The journal of services marketing (2017)

Person-place congruency in the internet banking context

von Gounaris, Spiros
Veröffentlicht in Journal of business research (2010)

Internal-market orientation : a misconceived aspect of marketing theory

von Gounaris, Spiros
Veröffentlicht in European journal of marketing (2010)