Abstracting empirical generalizations from private label brand research

von Gooner, Richard A.
Veröffentlicht in Journal of marketing theory and practice (2012)

The data hierarchy : factors influencing the adoption and implementation of data-driven decision making

von Sleep, Stefan
Veröffentlicht in Academy of Marketing Science AMS review (2019)

Your mileage may vary : managing untargeted consumers’ reactions to promotions

von Thompson, Scott A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Focal supplier opportunism in supermarket retailer category management

von Morgan, Neil A.
Veröffentlicht in Journal of operations management (2007)

Is retail category management worth the effort (and does a category captain help or hinder)?

von Gooner, Richard A.
Veröffentlicht in Journal of marketing (2011)