The UK market research industry : past, present and future

von Goodyear, John R.
Veröffentlicht in European research (1985)

From hats, rabbits and magicians to the present day : an up-to-date aapraisal of the role and value of qualitative research as an aid to marketing decision-making

von Goodyear, John R.
Veröffentlicht in European Society for Opinion and Marketing Research Esomar congress (1976)