Social responsibility as strategy

von Gonzalez-Padron, Tracy L.
Veröffentlicht in International business in the 21st century ; Vol. 3: Staying of top (2011)

Environmental marketing

von Gonzalez-Padron, Tracy L.
Veröffentlicht in Handbook of environmentally conscious manufacturing (2022)

Ethics in the supply chain : follow-up processes to audit results

von Gonzalez-Padron, Tracy L.
Veröffentlicht in Journal of marketing channels (-2016)

Ethics in the sharing economy : creating a legitimate marketing channel

von Gonzalez-Padron, Tracy L.
Veröffentlicht in Journal of marketing channels (-2017)

Market responsiveness to societal interests

von Gonzalez-Padron, Tracy L.
Veröffentlicht in Journal of macromarketing (2009)

An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses

von Akdeniz, M. Billur
Veröffentlicht in Industrial marketing management (2010)

An assessment of the use of technology in the direct selling industry

von Ferrell, Linda
Veröffentlicht in The journal of personal selling & sales management (2010)

Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm

von Line, Nathaniel D.
Veröffentlicht in Academy of Marketing Science AMS review (2019)

Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis

von Gonzalez-Padron, Tracy
Veröffentlicht in Journal of business research (2014)

Diversity and rigor trends in retailing research : assessment and guidelines

von Finnegan, Carol
Veröffentlicht in International journal of management reviews (2016)

The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities

von Chabowski, Brian R.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

The influence of social forces on firm strategy

von Gonzales-Padron, Tracy L.
Veröffentlicht in Strategic management in the 21st century ; Vol. 1: The operational environment (2013)

Are students blind to their ethical blind spots? : an exploration of why ethics education should focus on self-perception biases

von Tomlin, Kathleen A.
Veröffentlicht in Journal of management education (2017)

From market orientation to stakeholder orientation

Veröffentlicht in Journal of public policy & marketing (2010)

Stakeholder orientation : development and testing of a framework for socially responsible marketing

Veröffentlicht in Journal of strategic marketing (2011)

Knowledge management and balanced scorecard outcomes : exploring the importance of interpretation, learning and internationality

Veröffentlicht in British journal of management (2010)

Data equivalence in cross-cultural international business research : assessment and guidelines

Veröffentlicht in Journal of international business studies (2008)

Exploiting innovative opportunities in global purchasing : an assessment of ethical climate and relationship performance

von Gonzales-Padron, Tracy
Veröffentlicht in Industrial marketing management (2008)