The Big Five, happiness, and shopping

von Goldsmith, Ronald E.
Veröffentlicht in Journal of retailing and consumer services (2016)

Rational choice and bounded rationality

von Goldsmith, Ronald E.
Veröffentlicht in Consumer perception of product risks and benefits (2017)

Brand engagement and brand loyalty

von Goldsmith, Ronald E.
Veröffentlicht in Branding and sustainable competitive advantage (2012)

Spurious response error in a new product survey

von Goldsmith, Ronald E.
Veröffentlicht in Journal of business research (1988)

New developments in the diffusion of innovations

von Goldsmith, Ronald E.
Veröffentlicht in Handbook of developments in consumer behaviour (2012)

The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce

von Swilley, Esther
Veröffentlicht in International journal of electronic marketing and retailing (2007)

Some antecedents of price sensitivity

von Ramirez, Edward
Veröffentlicht in Journal of marketing theory and practice (2009)

Black Friday and Cyber Monday : understanding consumer intentions on two major shopping days

von Swilley, Esther
Veröffentlicht in Journal of retailing and consumer services (2013)

Assessing the impact of corporate credibility and technology acceptance on online shopping

von Swilley, Esther
Veröffentlicht in International journal of electronic marketing and retailing (2007)

How gender and financial self-efficacy influence investment risk taking

von Montford, William
Veröffentlicht in International journal of consumer studies (2016)

Introduction to experiential marketing

von Goldsmith, Ronald E.
Veröffentlicht in Strategic marketing in tourism services (2012)

A general brand allliance model

von Goldsmith, Ronald E.
Veröffentlicht in Psychology of branding (2013)

A services perspective for text message coupon customization

von Bacile, Todd J.
Veröffentlicht in Journal of research in interactive marketing (2011)

Consumer psychology for marketing

von Foxall, Gordon R.
Veröffentlicht 1994

Filling some gaps in market mavenism research

von Flynn, Leisa Reinecke
Veröffentlicht in Journal of consumer behaviour (-2017)

Introducing the super consumer

von Flynn, Leisa Reinecke
Veröffentlicht in Journal of consumer behaviour (-2016)

How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

von Pillai, Kishore Gopalakrishna
Veröffentlicht in Journal of business research (2008)

The two faces of creativity

von Matherly, Timothy A.
Veröffentlicht in Business horizons (1985)

An analysis of factors affecting fashion opinion leadership and fashion opinion seeking

von Goldsmith, Ronald E.
Veröffentlicht in Journal of fashion marketing and management (2008)

Nonstore shopping among senior citizens

von Kilsheimer, Jacqueline C.
Veröffentlicht in Akron business and economic review (1991)