Can uncertainty improve promotions?

von Goldsmith, Kelly
Veröffentlicht in Journal of marketing research (2010)

Giving against the odds : when tempting alternatives increase willingness to donate

von Savary, Jennifer
Veröffentlicht in Journal of marketing research (2015)

On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior

von Roux, Caroline
Veröffentlicht in Journal of consumer research (2015)

When seeking the best brings out the worst in consumers : understanding the relationship between a maximizing mindset and immoral behavior

von Goldsmith, Kelly
Veröffentlicht in Journal of consumer psychology (2018)

Reinforcement versus balance response in sequential choice

von Huber, Joel
Veröffentlicht in Marketing letters (2008)

The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality

von Meyvis, Tom
Veröffentlicht in Journal of marketing research (2012)

When guilt begets pleasure : the positive effect of a negative emotion

von Goldsmith, Kelly
Veröffentlicht in Journal of marketing research (2012)

The effects of scarcity on consumer decision journeys

von Hamilton, Rebecca W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)