Guinness in Africa : contemporary branding at the base of the pyramid

von Bonsu, Samuel K.
Veröffentlicht in The Routledge companion to contemporary brand management (2016)

Rethinking industrial marketing from a cultural perspective : Spanish steel mill strategies in Morocco after the 2008 crisis

von Godefroit-Winkel, Delphine
Veröffentlicht in In times of crisis (2018)

Young children's consumer agency : the case of French children and recycling

von Schill, Marie
Veröffentlicht in Journal of business research (2020)

Consumers' intentions to purchase smart home objects : do environmental issues matter?

von Schill, Marie
Veröffentlicht in Ecological economics (2019)

How shopping mall service quality affects customer loyalty across developing countries : the moderation of the cultural context

von Diallo, Mbaye Fall
Veröffentlicht in Journal of international marketing (2018)