Country brand indentity : an exploratory study about the Brazil brand with American travel agencies

von Mariutti, Fabiana Gondim
Veröffentlicht in Tourism planning & development (2014)

Personal values and the "country-of-origin effect" : the moderating role of consumers' demographics

von Giraldi, Janaina de Moura Engracia
Veröffentlicht in International journal of consumer studies (2009)

Personal values dimensions : a study on Brazilian executives

von Giraldi, Janaina de Moura Engracia
Veröffentlicht in Latin American business review (2008)

Reciprocal effect of tourist destinations on the strength of national tourism brands

von Santos, Glauber Eduardo de Oliveira
Veröffentlicht in Tourism management (2017)

The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement

von Guina, Fernanda de Tavares Canto
Veröffentlicht in Journal of food products marketing (2015)

Development of an identity model for sector brands

von Lourenção, Marina Toledo de Arruda
Veröffentlicht in Journal of fashion marketing and management (2017)

An analysis of country image of Brazil and its fresh fruits : a two scales comparison

von Lopes, Isadora Bacha
Veröffentlicht in Journal of food products marketing (2014)

Role of attitudes in Brazil's country brand image

von Giraldi, Janaina de Moura Engracia
Veröffentlicht in International journal of business and globalisation (2018)

Advertising in streaming video : an integrative literature review and research agenda

von Frade, João Lucas Hana
Veröffentlicht in Telecommunications policy (2021)

Destination website management : a social constructionist approach

von Kanazawa, Flávio Notomi
Veröffentlicht in Journal of destination marketing & management (2021)

In search of tools for the use of country image (CI) in the brand

von Suter, Mariana Bassi
Veröffentlicht in The journal of brand management (2018)

Improving business innovation and research through the application of neuromarketing with ethics : a framework

von Oliveira, Jorge Henrique Caldeira de
Veröffentlicht in International journal of business innovation and research (2015)