An experimental study of attitude change and choice of new brands ,/ James L. Ginter

von Ginter, James L.
Veröffentlicht in American Marketing Association Combined proceedings (Spring Conference + Fall Conference) (1973)

An experimental investigation of attitude change and choice of a new brand

von Ginter, James L.
Veröffentlicht in Journal of marketing research (1974)

Competitive dealing strategy and deal value escalation

von Fraser, Cynthia
Veröffentlicht in Management science (1988)

Analysis of brand preference segments

von Ginter, James L.
Veröffentlicht in Journal of business research (1978)

Applying the marketing concept to design new products

von Ginter, James L.
Veröffentlicht in Journal of business research (1978)

Corporate social responsiveness : management attitudes and economic performance

von Sturdivant, Frederick D.
Veröffentlicht in California management review (1977)

An experimental study of attitude change, advertising, and usage in new product introduction

von Ginter, James L.
Veröffentlicht 1972

Market segmentation, product differentiation, and marketing strategy

von Dickson, Peter R.
Veröffentlicht in Journal of marketing (1987)

A market efficiency study of used car reliability and prices

von Ginter, James L.
Veröffentlicht in Journal of consumer affairs (1987)

Managers' conservatism and corporate performance

von Sturdivant, Frederick D.
Veröffentlicht in Strategic management journal (1985)