Retailer evaluation: the crucial link between in-store processes and shopping outcomes

von Gurel-Atay, Eda
Veröffentlicht in The international review of retail, distribution and consumer research (2010)

Using type font characteristics to communicate brand personality of new brands

von Grohmann, Bianca
Veröffentlicht in The journal of brand management (2013)

Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength

Veröffentlicht in Journal of business research (2014)