Internal brand equity defines customer experience

von Ghose, Kamal
Veröffentlicht in Direct marketing (2009)

Agricultural labourers in India : a study in the history of their growth and economic condition

Veröffentlicht 1969

Organisational culture and the creation of brand identity : retail food branding in new markets

von Rashid, Sabrina
Veröffentlicht in Marketing intelligence & planning (2015)

Effectiveness of sales promotion effort in emerging markets : a brand level analysis

von Baidya, Mahir Kumar
Veröffentlicht in International journal of business and emerging markets (2010)

Measuring dynamic effects of advertising : a case study in India

von Baidya, Mehir Kumar
Veröffentlicht in Journal of Indian business research (2012)

An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India

von Baidya, Mehir Kumar
Veröffentlicht in Asia-Pacific journal of business administration (2014)