Variable selection in international diffusion models

von Gelper, Sarah
Veröffentlicht in International journal of research in marketing (2014)

On the construction of the European Economic Sentiment Indicator

von Gelper, Sarah
Veröffentlicht in Oxford bulletin of economics and statistics (2010)

The predictive power of the business and bank sentiment of firms : a high-dimensional Granger causality approach

von Wilms, Ines
Veröffentlicht in European journal of operational research (12016)

Consumer sentiment and consumer spending : decomposing the Granger causal relationship in the time domain

von Gelper, Sarah
Veröffentlicht 2004

Consumer sentiment and consumer spending : decomposing the Granger causal relationship in the time domain

von Gelper, Sarah
Veröffentlicht in Applied economics (2007)

Till the cloud do us part : technological disruption and brand retention in the enterprise software industry

von Kocaman, Barış
Veröffentlicht in International journal of research in marketing (2023)

Robust forecasting with exponential and Holt-Winters smoothing

von Gelper, Sarah
Veröffentlicht in Journal of forecasting (2010)

Identifying demand effects in a large network of product categories

von Gelper, Sarah
Veröffentlicht in Journal of retailing (2016)

Talk bursts : the role of spikes in prerelease word-of-mouth dynamics

von Gelper, Sarah
Veröffentlicht in Journal of marketing research (2018)

Robust online scale estimation in time series : A regression-free approach

Veröffentlicht 2007

Competitive advertising strategies for programmatic television

von Guitart, Ivan A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

Designing successful temporary loyalty programs : an exploratory study on retailer and country differences

von Bombaij, Nick J. F.
Veröffentlicht in International journal of research in marketing (2022)

Competition for attention in online social networks : implications for seeding strategies

von Gelper, Sarah
Veröffentlicht in Management science (2021)