Cluster analysis of luxury brands on the internet

von Geerts, Angy
Veröffentlicht in International journal of management and marketing research (2013)

Evidence on expectations of luxury vs. non-luxury consumers on Facebook luxury brand pages

von Deprince, Elodie
Veröffentlicht in Global journal of business research (2019)

Luxury tourism through private sales websites : exploration of prestige-seeking consumers' motivations and managers’ perceptions

von Geerts, Angy
Veröffentlicht in Journal of business research (2022)

Evidence on internet communication management strategies for luxury brands

von Geerts, Angy
Veröffentlicht in Global journal of business research (2011)

Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis

von Arnone, Laurent
Veröffentlicht in Journal of customer behaviour (2009)

Determinants of internet corporate social responsibility communication

Veröffentlicht in Global journal of business research (2011)

Company managed virtual communities in global brand strategy

Veröffentlicht in Global journal of business research (2010)