Information search and paid results - proposition and test of a hierarchy-off-effect model

von Gauzente, Claire
Veröffentlicht in Electronic markets (2009)

Special issue: A consumer stance at search engine marketing

Veröffentlicht 2009

The intention to click on sponsored ads : a study of the role of prior knowledge and of consumer profile

von Gauzente, Claire
Veröffentlicht in Journal of retailing and consumer services (2010)

Market orientation in franchise networks : a contrast analysis of franchisors and franchisees views

von Gauzente, Claire
Veröffentlicht in The international review of retail, distribution and consumer research (2010)

Valeur(s) de l'estampe contemporaine en France : une analyse par la sociologie économique

von Gauzente, Claire
Veröffentlicht in Nouvelles de l'estampe / publ. par le Comité National de la Gravure Française et le Cabinet des Estampes de la Bibliothèque Française (2018)

Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers

von Gauzente, Claire
Veröffentlicht in Journal of retailing and consumer services (2012)

À propos de la manière noire lithographique : éléments techniques et retours d'expérience

von Gauzente, Claire
Veröffentlicht in Nouvelles de l'estampe / publ. par le Comité National de la Gravure Française et le Cabinet des Estampes de la Bibliothèque Française (2018)

The solid body guitar in the digital era : how persistent myths influence musicians' evaluation criteria

von Dumoulin, Régis
Veröffentlicht in International journal of arts management (2013)

Franchising choice in retail networks : a multi-level institutional framework

von Gauzente, Claire
Veröffentlicht in The international review of retail, distribution and consumer research (2012)

Franchise as an efficient mode of entry in emerging markets : a discussion from the legitimacy point of view

von Gauzente, Claire
Veröffentlicht in Handbook of business practices and growth in emerging markets (2010)

Does psychological profile have something to do with satisfaction? : a French retailing franchisees study

von Guilloux, Véronique
Veröffentlicht in International journal of entrepreneurship and small business (2010)

Marketing strategies : a twenty-first century approach

Veröffentlicht 2004

SMS-marketing : a study of consumer saturation using an extended TAM approach

von Gauzente, Claire
Veröffentlicht in International journal of electronic business (2008)

How franchiser and franchisee relationships affect franchisees' satisfaction? : the importance of fairness, communication and trust as ethical bases of relationship marketing

Veröffentlicht in International journal of entrepreneurship and small business (2008)