Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness

von Garvey, Aaron M.
Veröffentlicht in Journal of public policy & marketing (2017)

The jilting effect : antecedents, mechanisms, and consequences for preference

von Garvey, Aaron M.
Veröffentlicht in Journal of marketing research (2017)

Performance brand placebos : how brands improve performance and consumers take the credit

von Garvey, Aaron M.
Veröffentlicht in Journal of consumer research (2016)

Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction

von Garvey, Aaron M.
Veröffentlicht in Marketing letters (2017)

The marketing of love : how attachment styles affect romantic consumption journeys

von Mende, Martin
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)