An investigation into consumer search and evaluation behaviour : effect of brand name and price perceptions

von Sharma, Kavita
Veröffentlicht in Vision (2016)

Consumer's inclination to greener issues : an opportunity in CSR

von Garg, Shweta
Veröffentlicht in Journal of commerce & business studies (-2016)

Branding in the emerging markets

von Gupta, Suraksha
Veröffentlicht in The Routledge companion to contemporary brand management (2016)