Types of innovation

von Garcia, Rosanna
Veröffentlicht in Encyclopedia of technology and innovation management (2010)

The language of entrepreneurship : an exploratory gender-coding study

von Garcia, Rosanna
Veröffentlicht in World scientific encyclopedia of business sustainability, ethics and entrepreneurship ; volume 1: Environmental and social entrepreneurship (2022)

Wine, hybrids and nanotech : exploring the undesirables

von Garcia, Rosanna
Veröffentlicht in Michigan State University contributions to international business and innovation (2009)

Creating and marketing new products and services

von Garcia, Rosanna
Veröffentlicht 2014

Specialisation in technology exploration and exploitation : a systems approach

von Garcia, Rosanna
Veröffentlicht in International journal of business and systems research (2011)

The drivers for collective horizontal coopetition : a case study of screwcap initiatives in the intrnational wine industry

von Choi, Pilsik
Veröffentlicht in International journal of strategic business alliances (2010)

Re-conceptualizing underrepresented racial minority entrepreneurs

von Garcia, Rosanna
Veröffentlicht 2023

A new approach to modeling the adoption of new products : aggregated diffusion models

von Toubia, Olivier
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)

Overcoming consumer resistance to innovation

von Garcia, Rosanna
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2007)

Improving penetration forecasts using social interactions data

von Toubia, Olivier
Veröffentlicht in Management science (2014)

A study of the diffusion of alternative fuel vehicles : an agent-based modeling approach

von Zhang, Ting
Veröffentlicht in The journal of product innovation management (2011)

Validating agent-based marketing models through conjoint analysis

von Garcia, Rosanna
Veröffentlicht in Journal of business research (2007)

Consumer resistance to innovation : a behavioral reasoning perspective

von Claudy, Marius C.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)