Alliance competence : the moderating role of valence of alliance experience

von Gammoh, Bashar S.
Veröffentlicht in European journal of marketing (2013)

Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model

von Pham, Phuoc H. M.
Veröffentlicht in International journal of internet marketing and advertising (2015)

In good and bad times : the interpersonal nature of brand love in service relationships

von Long-Tolbert, Sylvia J.
Veröffentlicht in The journal of services marketing (2012)

Predicting the effectiveness of celebrity endorsements using the balance theory

von Roy, Subhadip
Veröffentlicht in Journal of customer behaviour (2012)

Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge

von Gammoh, Bashar S.
Veröffentlicht in American journal of business (2011)

Building brands through brand alliances : combining warranty information with a brand ally

von Fang, Xiang
Veröffentlicht in The journal of product & brand management (2013)

Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery

von Gammoh, Bashar S.
Veröffentlicht in International journal of electronic commerce (2018)

Antecedents and consequences of salesperson identification with the brand and company

von Gammoh, Bashar S.
Veröffentlicht in The journal of personal selling & sales management (2014)

Multiple brand alliances : a portofolio diversification perspective

von Gammoh, Bashar S.
Veröffentlicht in The journal of product & brand management (2010)

How does a brand ally affect consumer evaluations of a focal brand?

von Voss, Kevin E.
Veröffentlicht in Psychology & marketing (2012)

Consumer culture brand positioning strategies : an experimental investigation

von Gammoh, Bashar S.
Veröffentlicht in The journal of product & brand management (2011)

Drivers and outcomes of brand relationship quality in the context of online social networks

Veröffentlicht in International journal of electronic commerce (2013)

A new perspective of salesperson motivation and salesforce outcomes : the mediating role of salesperson-brand identification

von Mallin, Michael L.
Veröffentlicht in Journal of marketing theory and practice (2017)

Antecedents of belief in global citizenship : a two-country empirical investigation

Veröffentlicht in Journal of global marketing (2015)