Ambient communication : how to engage consumers in urban touch-points

von Gambetti, Rossella C.
Veröffentlicht in California management review (2010)

Special issue: Ambient marketing : expanding the concept of marketing communication for transitional times

Veröffentlicht 2015

Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making

von Graffigna, Guendalina
Veröffentlicht in International journal of internet marketing and advertising (2015)

Re-visiting the supply chain : a communication perspective

von Gambetti, Rossella C.
Veröffentlicht in Corporate communications (2013)

Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure

von Gambetti, Rossella C.
Veröffentlicht in Marketing theory (2015)

The CCO: appointed or organic leader? : the rise of conversational leadership

von Gambeti, Rossella C.
Veröffentlicht in Corporate communications (2015)

Grounding consumer-brand engagement : a field-driven conceptualisation

von Graffigna, Guendalina
Veröffentlicht in International journal of market research (2015)

The concept of engagement : a systematic analysis of the ongoing marketing debate

von Gambetti, Rossella C.
Veröffentlicht in International journal of market research (2010)

An ecological definition of ambient communication : a discursive conceptualization

von Biraghi, Silvia
Veröffentlicht in Journal of marketing communications (2015)

The grounded theory approach to consumer-brand engagement : the practitioner's standpoint

von Gambetti, Rossella C.
Veröffentlicht in International journal of market research (2012)

Emerging market dynamics within and beyond consumer tribes

von Biraghi, Silvia
Veröffentlicht in Consumer Culture Theory Conference (12. : 2017 : Anaheim, Calif.) Consumer culture theory (2018)

Advancing a citizenship approach to corporate branding : a societal view

von Biraghi, Silvia
Veröffentlicht in International studies of management and organization (-2017)

Ethical management of intangible assets in contemporary organizations

von Gambetti, Rossella C.
Veröffentlicht in Business ethics quarterly (2017)