The selling power of consumer-generated product reviews : the matching effect between consumers' cognitive needs and persuasive message types

von Gai, Lili
Veröffentlicht in Journal of electronic commerce research (2014)

Alcohol and college students : reasons, realization and intention to quit

von Paswan, Audhesh K.
Veröffentlicht in Journal of business research (2015)

A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets

von Gai, Lili
Veröffentlicht in Journal of marketing for higher education (2016)

Xi feng lie : da xing li shi zhan zheng dian shi lian xu ju

Veröffentlicht 2009