Brand architecture shift and corporate brand equity : an exploratory study

von Gabrielli, Veronica
Veröffentlicht in Marketing intelligence & planning (2016)

SME practice torwards integrated marketing communications

von Gabrielli, Veronica
Veröffentlicht in Marketing intelligence & planning (2010)

For-profit or non-profit brands : which are more effective in a cause-related marketing programme?

von Baghi, Ilaria
Veröffentlicht in The journal of brand management (2013)

Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person

von Gabrielli, Veronica
Veröffentlicht in Journal of marketing communications (2016)

The influence of in-store product holders on orientation towards the product and on purchase intention

von Gabrielli, Veronica
Veröffentlicht in The international review of retail, distribution and consumer research (2014)

Does counterfeiting affect luxury customer-based brand equity?

von Gabrielli, Veronica
Veröffentlicht in The journal of brand management (2012)

Consumatori e imprese irresponsabili : un approccio culturale

von Baghi, Ilaria
Veröffentlicht 2018

Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand

von Baghi, Ilaria
Veröffentlicht in The journal of product & brand management (2016)

Consumption practices of fast fashion products : a consumer-based approach

von Gabrielli, Veronica
Veröffentlicht in Journal of fashion marketing and management (2013)

Carteggio Lambruschini - Vieusseux

von Lambruschini, Raffaello
Veröffentlicht 1999

Counterfeiting of luxury brands : opportunity beyond the threat

Veröffentlicht in Luxury marketing (2013)

Consumption practices of counterfeit luxury goods in the Italian context

Veröffentlicht in The journal of brand management (2009)