Appreciating diversity : proceedings ; [ACR North American Conference held in Vancouver, B. C. from October 4 - 7 2012 ...]

Veröffentlicht 2012

Appreciating diversity : proceedings ; [ACR North American Conference held in Vancouver, B. C. from October 4 - 7 2012 ...]

Veröffentlicht 2012

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von Gürhan-Canli, Zeynep
Veröffentlicht in Brands and brand management (2010)

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von Gürhan-Canli, Zeynep
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When corporate image affects product evaluations : the moderating role of perceived risk

von Gürhan-Canli, Zeynep
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Brand extensions

von Hayran, Ceren
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The influence of mating mind-sets on brand extension evaluation

von Monga, Alokparna Basu
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Base-rate information in consumer attributions of product-harm crises

von Lei, Jing
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Culture and branding

von Gürhan-Canli, Zeynep
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Customer-based brand equity in a technologically fast-paced, connected, and constrained environment

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Consumers and brands across the globe : research synthesis and new directions

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Multiple shades of culture : insights from experimental consumer research

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Veröffentlicht in The Routledge companion to consumer behavior (2020)

Effect of regulatory focus on selective information processing

von Yoon, Yeosun
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The effect of self-concept clarity on discretionary spending tendency

von Sarial-Abi, Gülen
Veröffentlicht in International journal of research in marketing (2016)

The social psychology of consumer behaviour

von Bagozzi, Richard P.
Veröffentlicht 2002

Technology adoption at the BOP markets : insights from Turk Telekom's focus on inclusive business

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Veröffentlicht in Sustainability in a digital world (2017)

<<The>> social psychology of consumer behaviour

von Bagozzi, Richard P.
Veröffentlicht 2002

Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions

von Dogerlioglu-Demir, Kivilcim
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Knowledge creation in consumer research : multiple routes, multiple criteria

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