Gap between mobile and online advergames : the possible effects of the optimal gaming experience-flow

von Çadırcı, Tuğçe Ozansoy
Veröffentlicht in Application of gaming in new media marketing (2019)

Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks

von Çadırcı, Tuğçe Ozansoy
Veröffentlicht in Capturing, analyzing, and managing word-of-mouth in the digital marketplace (2016)

Did you read the customer reviews before shopping? : the effect of customer reviews about online retail platforms on consumer behavioral responses

von Güngör, Ayşegül Sağkaya
Veröffentlicht in Emotional, sensory, and social dimensions of consumer buying behavior (2020)